In today’s hypercompetitive marketplace, business owners need effective strategies to stay ahead of the competition. Email is one of the oldest and most effective digital marketing channels.
Why Email Marketing?
At its core, email marketing conveys your brand’s message to the inboxes of your customers and target audience. It has stood the test of time because it is targeted and easy to use.
- With an ROI of $38 for every $1 spent, email marketing is one of the most cost-effective marketing channels.
- Email is the most popular digital communication channel, with a user base of over 4 billion.
- Email is more targeted than newer communication methods like social media and live chat.
- Email marketing is intuitive, automatable, scalable, measurable, and customizable.
Email marketing can generate more sales or leads than other strategies if implemented correctly.
How to Build and Implement your Email Marketing Strategy
Building a successful email-based campaign is easier said than done. As a business owner, you’ll need to adopt tried-and-tested strategies. Here are the five steps to build and implement successful email marketing campaigns.
Step 1: Build your email list
You’ll need an active email list with contacts of potential customers or anyone who has expressed interest in your brand. The most effective way to build an email list is to provide an enticing offer to your target audience in exchange for their email addresses. A coupon can help you acquire some contacts. You’ll also need an email service provider (ESP) with a robust platform or software to help you can manage your email list.
Step 2. Define marketing goals
What do you seek to achieve from your email marketing campaign? Define these goals based on specific business objectives, such as driving sales, boosting brand awareness, and generating leads. You can also use your email campaign to enhance customer engagement, loyalty, and lifetime value.
Step 3: Design your email campaign
Your design should align your email list with marketing goals. The best strategy is to segment your list and target each group with customized emails. For example, the goal is to increase your brand’s TikTok followers. Most TikTok users are Millennials and Gen-Z. So, segment your list based on demographics and email your marketing content only to Millennials and Gen-Z. Digital marketing specialists like Copper City Digital can help you design email marketing campaigns to grow your business.
Step 4: Create your marketing content
In today’s digital age, consumers are bombarded by adverts and pitches all the time. The last thing they need is another salesy or pushy email in their inbox. Content creation is more about quality than quantity. It requires some finesse to create compelling promotional emails. Analyze your email list to understand your target audience and customize the content to their needs. Most people decide whether to open emails based on the subject line and preview. Use attention-grabbing keywords to summarize the benefits for the reader.
The first 140 characters make up the email preview text featured below or beside the subject line. Optimize this section to reinforce your value proposition and entice the audience to open and read your email. Think of an elevator pitch when writing the preview text. You’ll also need to leverage the art of storytelling and psychological triggers to nudge the reader towards your objective.
Step 5: Execute your email marketing campaign
By definition, email marketing is a strategy that allows marketers to send promotional messages in mass quantities. You can use marketing software to segment your email list and automatically send scheduled emails to hundreds or thousands of inboxes on schedule or on-demand. Robust automation software can also help you manage your email list and personalize interactions with the audience, boosting engagement and conversion rates. Remember, marketing is an ongoing process. Define and track key performance indicators (KPIs) throughout the campaign. KPIs can highlight flaws and inefficiencies, allowing you to iterate for continuous improvement.
Effective email marketing campaigns can deliver more value for money than other strategies. Start by building your email list, then define marketing goals and design your campaign. Adhere to content creation best practices. Automate your campaign, track KPIs, and iterate for continuous improvement. You can rely on Copper City Digital to help your business leverage email marketing.
At Copper City Digital, we are experts in digital marketing strategies. Our team can help your company implement an impactful email marketing campaign to generate leads and boost sales. Contact Copper City Digital, LLC today to streamline your branding efforts and enhance your online presence.